Monday, July 30, 2007

The Return of the Sloane Rangers

From the Daily Telegraph :-

The Sloane Ranger is still going strong according to the authors of a sequel to the best-selling The Official Sloane Ranger Handbook which, when it was published in 1982, was the definitive guide to the upper-middle classes living in west London. The modern Sloane differs from the original in more than fashion sense. Today's Hooray Henrys and Carolines are perfectly coiffed, jet-setting and hungry to make money of their own .

"They are rich, but they are serving the rich," said co-author, Olivia Stewart-Liberty. "...They are also much more business-orientated."

This entrepreneurial spirit is personified by such as the Duchess of Cornwall's nephew Ben Elliot who runs a private members' club and Piers Adams, of the Piccadilly night-club Mahiki, a favourite of Kate Middleton and Prince William.

Chav Sloane: Court the paparazzi and manage to get kicked off down-market reality television shows, but still relish a freebie
Thumping Sloane: A pretty decent bunch: 21st century equivalents of Hooray Henry and Nice Caroline
Turbo Sloane: Have added to their fortunes through successful business ventures, in particular, exclusive nightclubs frequented by the other tribes
Euro Sloane: Usually the off-spring of minor European royalty, they spend most of their time in London
Sleek Sloane: Older but glamorous reincarnations of the original Sloane Ranger, who have updated their image
Eco Sloane: Altruistic and philanthropic, this tribe has impeccable green credentials
Party Sloane: Enjoy knocking back Crack Baby (mojito) cocktails in the capital's exclusive nightclubs
Bongo Sloane: Slightly dotty (but still posh) forty-somethings who extol the virtues of alternative treatments

Toby Mundy, the managing editor of Atlantic Books which will publish the sequel in October, said: "The Sloanes are back and richer than ever. It is okay again to be proud to be posh..."

I'm afraid they are just selfish scum of the earth to me .

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