Saturday, October 06, 2012

Fact of the Day

when McDonald's was the No.1 hamburger chain and Burger King was No.2, a marketing study revealed that Burger King had developed a highly cost-effective way of deciding where to locate new restaurants. While McDonald's would spend millions of dollars carefully determining ideal spots in which to build, once that decision was made and construction began, Burger King would simply build a new restaurant across the street. By smartly leveraging McDonald's research, Burger King achieved a virtually identical location outcome at a fraction of the cost.

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